I often get asked, “Why do I need to go with the Premium Listing?”
The answer pretty basic. To market your practice effectively, you need search engines to put you at or near the top of the list of a potential client’s search results. Statistics suggest that very few people (75% – 90%) even go beyond the first page of search results and around 50% will end up clicking on one of the first few organic listings (the ones below the paid ads).
To make your Hypnotherapy or NLP Practice website move up on the search engine results you need three things, a well designed, search engine friendly website, plenty of unique content and backlinks. Backlinks are links from other websites to yours. The best backlink is one with lots of relevant content including keywords and phrases that correspond with the person’s search terms.
Your Premium Listing, which provides more relevant content including those important keywords and phrases. Your Profile also helps boost the directory’s search engine ranking which in time could even bring it to the first page of the search engine results… perhaps, because of the power of many, if you’re not doing much else to move your site up, before your website does.
While our Directories are not the only thing you need to successfully build your practice and to push your website onto page 1 of the search engines, it’s a great first step and one that takes very little investment and almost no time.
While the basic listing certainly is a step in the right direction, your Premium Listing is far more powerful than the small additional cost may suggest.
If you have questions about other things you can do to promote your practice and make your website more visible to search engines, please click here.